Baidu SEO Strategy

Set up

NiceNIC.NET will listen to you, keep focused on your needs and your Chinese target audience, review current analytics if available, do competitor research, discuss project timeline and develop a tailored Baidu SEO strategic plan for you.
On-site Search Engine Optimisation
We work with you to analyse your website and discover the aspects to enhance the Chinese user experience which is different from Western, and also make it easier for China’s biggest search engine Baidu to index it.

The key on-site aspects we will research are: website structure, titles, meta keywords and descriptions, header tags, organic content creation integrated with the target keywords, on-site image / video optimisation, broken links fixed and various other aspects which make your site SEO friendly in China. In view to keyword research and the internet search differences between Chinese and English users, we will develop new Chinese keywords that best target your customer audience rather than producing a straight translation of English keywords into Chinese.
Off-site Search Engine Optimisation
Link building is a powerful method for off-site SEO and relevance is its key. NiceNIC.NET will create back links and drive target traffic and value to your website.

Our Off-site Search Engine Optimisation service will choose the specific sources to place the natural inbound links: relevant forums to your industry, blogs to earn relevant links, China social media platforms, such as Weibo (equivalent of Twitter in China) especially Sina Weibo, Renren (equivalent of Facebook in China), Youku & Tudou (equivalent of YouTube in China) etc.
Baidu Integrated Marketing
In China Internet market, Baidu platforms cannot go ignored as Baidu has several platforms that rank very high in Baidu search results and can help your business profit.

Our Baidu Integrated Marketing will provide China SEO services by using Baidu platforms such as Baidu Zhidao (question-and-answer), Baidu Tupian (Image), Baidu Baike (WiKi), Baidu Tieba (Post bar), Baidu Kongjian (Zone) and others.
Performance Tracking
Performance tracking is essential for your business. Not only does it allow us to show you where we have been, but set goals for the future. We use Baidu Tongji (Analytics) or Google Analytics which are powerful tracking systems, to analyse the most up-to-date, reliable data, so that we can see the trends and take action for the next step to improve the performance.
Ongoing reporting and improvement
Based on the performance tracking, we will provide you with customised monthly reports, including information about overall website traffic and trends, landing page stat, rankings for target keywords, Baidu Integrated Marketing performance, target Chinese audience engagement etc.